The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Some 30 customers are suing Olaplex, a luxury hair care brand. There are thousands of people all saying the same thing. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. It increases tensile strength and restores hair elasticity. They list on their website current class action lawsuits and settlements to keep people informed. The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. Olaplex customers report hair breakage and loss. The lawsuit . Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. . Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. Overnight on Wall Street is daytime in Asia. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. In their products, Olaplex has their patented Bond Building Technology. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Please download the PDF to view it: Download PDF. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. Top Class Actions is a legal site that handles public lawsuits. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. 0 to No. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. (Podcast). Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. Olaplex states that it does this in three steps. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. Olaplex products are safe and effective, as millions of our customers can happily attest.". "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . Stay up to date with what you want to know. Many buy from Amazon which is filled with scam products. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. So, Olaplex products clearly can work. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. 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The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". We are no longer accepting comments on this article. 3 Hair Perfector. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. 12:08 EST 16 Feb 2023. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . 7, Olaplex No. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. An example of data being processed may be a unique identifier stored in a cookie. Athletes' ambitions don't end when they leave the field of play. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. I believe in the safety and efficacy of our products. The Olaplex Hair Loss Lawsuit . Olaplex has not recalled any of its products in the wake of the lawsuit. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Class-action lawsuits have been filed in different states against Unilever for these products. 8 and Olaplex No. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. Consult with your doctor before making any changes to your daily routines or diet. They disputed the brand's social media messaging that its products could revive "compromised hair.". 'You may have recently heard that Olaplex products cause hair loss. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Protein for Hair Loss: Does it Help or Hurt? I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Moreover, it helps hair color last longer. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Be sure to let me know! Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. Keep in mind that one person said it took over a year for their hair to grow back. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. . The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . The customers are seeking $75,000 in damages. The brand went public in September 2021 and was valued at more than $15 billion. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. This case is being fought not only in the court system but also in the court of public opinion. Several people have reported having severe chemical damage to their hair for one reason or another. Read about our approach to external linking. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. Lilial was previously used in small amounts as a fragrance in Olaplexs No. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. According to the Olaplex class action lawsuit, the Olaplex No. In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. Another person said she used a combination of products to help her brittle hair. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Companies frequently offer refunds to customers who have complaints about products. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Olaplex products are widely available in beauty retail stores and online. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. They just are kind of vouching for themselves rather than sounding concerned.". Daniela Sirtori-Cortina 4 days ago. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. ', 'I was using it too much, and it literally broke my hair. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. Company faces lawsuit alleging its products cause hair loss. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. In many ways, this Olaplex suit feels a bit like . However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. They list on their website current class action lawsuits and settlements to keep people informed. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Access your favorite topics in a personalized feed while you're on the go. Olaplex has not recalled any of its products. Nous, Yahoo, faisons partie de la famille de marques Yahoo. February 14, 2023 Examined At the top, it is summed up that Sephora is being sued for selling Olaplex. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. Sign up for notifications from Insider! She's said she's still waiting to hear back from Olaplex. To the contrary, many believed their situation would have been worse but for the Products.. 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